- Categorías:
- Control de calidad
- I+D
- Innovación
- Inglés
- Calidad, I+D e innovación
TECHNOLOGICAL INNOVATION AND ENTREPRENEURSHIP
Successfully commercializing a new technology requires more than creating a new device or process. Entrepreneurs and managers must be able to translate opportunity into competitive advantage. This course examines theories of entrepreneurship and innovation and their application to real-world business opportunities. A particular focus is placed on emerging scientific and technical innovations and the opportunities and challenges they present to both existing businesses and new ventures. Students examine innovation strategies, planning models, evaluation models, licensing and the commercialization process required to launch and sustain new businesses around innovative products and technologies.
Professor: Michael Ciuchta
University: Department of Marketing, Entrepreneurship & Innovation at the University of Massachusetts Lowell (USA)
Evaluation method: Students are expected to attend class sessions and participate in discussions / break out rooms. We will certificate 12 hours for attendance and the presentation of a practical exercise.
Bibliography: Various readings will be provided by the instructor
Duration (hours) : 8 hours (4 2-hour sessions)
When: Mondays at 19:00-21:00, beginning 14-March
March 14th, 21st, 28th , April 4th from 19:00 to 21:00
Where: Escuela Técnica Superior de Ingenieros Industriales, C. de José Gutiérrez Abascal, 2, 28006 Madrid
(50 attendees)
Sala L-12
Metro: Gregorio Marañón and Nuevos Ministerios.
ONLINE via ZOOM (200 attendees)
Attention: If you are going to follow the course by zoom and you want to apply for a certificate, it is very important that you name yourself in zoom with: your name and surname - the university you belong to and that you attend at least 80% of the hours of the course.
You will need your institutional email for the enrollment