AI-DRIVEN DESIGN: CRAFTING SOLUTIONS THAT PUT USERS FIRST

Course Dates: 14 to 18 July 2024

Course Venue: School of Computer Systems Engineering (except for Friday's walk-and-talk session, which will start at the School of Industrial Engineering and Design)

Contact Hours: 35

Course Directors: Patricia Abril Jiménez & Alberto Díaz

This course aims to provide a holistic understanding of artificial intelligence (AI) in design, incorporating social innovation, entrepreneurship, and ethical considerations. Aiming to explore the integration of AI in creative processes with technical rigor and critical thinking.

The course also covers the basics of AI development, theoretical concepts, methods, and how AI is practically applied in design. It also includes essential information on the ethical considerations of using AI to design artistic and social innovation processes. The course is designed for individuals with a keen interest in design and a desire to explore the integration of AI in creative processes.

Participants will have recourse to and understand AI techniques crucial for design, such as generative design and natural language processing. Additionally, it explores the latest trends and technologies in the intersection of AI and design.

Key course takeaways:

• Comprehension of fundamental AI concepts in design
• Understanding of AI within a design framework
• Comprehension of how AI is practically used in design through hands-on, digital tasks and experiments
• Critical appraisal of the ethical and aesthetic implications of AI in design, considering various situations, environments, and outcomes
• Understanding entrepreneurship and social innovation in the context of AI design

Student profile:

This course is aimed at bachelor-level students of mainly design and computer science. This course equips students with practical and theoretical tools to excel in the dynamic space where design and technology converge. The ideal student profile includes:

• Design enthusiasts: Students with a background or interest in design, including but not limited to graphic design, industrial design, user experience (UX) design, and other creative disciplines
• Technology and AI enthusiasts: Individuals with a curiosity about AI and its applications in various fields, who want to explore how AI can enhance and transform design practices
•  Students of Arts and Humanities: Individuals studying or interested in arts, humanities, and related fields, seeking to bridge the gap between creativity and technology through AI applications in design

Registration deadlines:

• Registration: 30 April 2025